Musician Digital Discovery programs presentation from Internet Librarian 2013

Diane Cowen, Virtual Services Librarian. Soundswell local music project: Santa Cruz public library Cowend@santacruzpl.org. @groovacious

David Dodd, Sonoma County Library

Other communities have music/musician discovery services

Seattle band map.com

Austinmusicmap.com

Sonomalibrary.org/community. Local author community website already in place...wanted to do the same type of thing for local music community

General emphasis on the local community, artists, artisans, food, small business

Local music food bank fund raisers CDs

One of David's favorite books...The atlas of new librarianship. By David Lankes 

Pretty much unknown but wonderful musicians

How gather info for database

• Personal
• Crowd sourcing
• Personal interviews
• Google search [Sonoma and music]
• ReadCd and liner notes
• Use Facebook and google together to discover more bands/musicians

Put info into excel database

Also added Photos and Posters/fliers--Collect and digitize

Partnership for larger regional music archives

Community media center

Need to follow up with him as he ran out of time to explain the discovery system he uses.

Santa Cruz music project

Local music project. Received a LSta eureka grant for funding

Wanted it to be a Geographical discovery tool

Wanted to include Compensation & copyright for the musicians. Songs are inclued in a downloadable database for certain about of time (2yrs) under public rights. Then not downloadable but placed in historical archive.

Payment to musicians. Sliding scale. Based on number of songs the musicians donate, $50-100

Discovery and access tool

Historical archive

Goals

Seen as a shaper of the local arts community

Stimulate value of local musician communities.

Based on Iowa city project idea!

Building the database and data entry

Omeka. Digital archiving software. Dublin core metadata authority

Ripping and scanning - more time consuming than she anticipated

Soundcloud. Has plugin for omeka. But Soundcloud is Not able to handle authentication to library cards, so needed to create an authentication tool.  They wanted to become curators of the material and only allow access to their own library patrons.

After authenticating library card, it downloads a zip file of the selected song

She mentioned issues with getting the musicians to follow through with providing their digital files.  

Says Problems are worth it though

The future

• 2yr cycles of collection overturn
• Collect other digital files, fliers, interviews, 

Community engagement tools and tips

Learning from the best and the brightest at Internet Librarian Conference!! OMG - David Lee King!!!

FYI: Here's the link to a vast majority of the conference presentations available for download... www.infotoday.com/il2013/presentations.asp  Username/Password: IL2013

Also follow tons of tweets and links to many other presentations: #il2013 and/or #internetlibrarian

Here's the notes from my pre-conference workshop...More will follow as I obtain free internet access :-)

David Lee King. Digital Services Director, Topeka & Shawnee County Public Library

• Digital media lab
• Social Media focus teams

 

Ruby Leon. University  Nevada-Reno

Discovering types of communities you serve. They can be:

• Mission defined
• job defined
  • Social media
  • Colleagues 
• Task defined
• Happenstance. City energy.  Untapped communities. Economic shifts.  
  • I.E. burning man in Reno. Infusion of artists. Sociology changes, engage outside of job, she went in the community to discover more about the people and synergies around this event.  She started the Burning Inquiry event- lectures
  Get outside your silo. See the webs that exist.  Be observant around town to discover new opportunities for engagement.
  Digital communities- notice where you see businesses and other groups posting social media slogans. That's where you need to make a social media presence to
  Programs lead to engagement opps
  • • Podcamp @ Topeka 
    • Hacker spaces

Effective engagement tips for social media-Have Cohesive plan

Creating business/sponsorship partnerships.  Talk to the development/legal department  regarding things you shouldn't promise in exchange for partnership.

Centralized selection engagement tips. Blogging, ebook of the day

Signs of success and engagement. 

• People seeking you out to partner with

Define your community

GIS studies with market segmention studies

Raising the profile

1. PR campaign 

• Ruby Leon suggested - Create Good themed bumperstickers

Discovering communities activity breakout

• Meetup.com
• Engagement programs--Speed dating with authors,  date a book. Blind date with a book.
• Check out the expert. Didn't work @ KDL.  Don't know why.
• Think about what are the activities/things these people we are trying to connect with are doing.  Program at a laundrymat? 
• Brewery partnership Any pushback from community?  Book and beer pairings you should try this weekend Facebook post
• 20-30s
  • Family gaming
  • Story times/early literacy with their children

Listening techniques

• Follow Social media trends
  • Respond to misinformation
  • Raise awareness of opportunities
  • Listen to Community issues
    • Get outside your silo. See the webs that exist!
  • Social media analytics. How do you find them?  Reddit, Twitter, Instagram, Yelp
    • Think about what are the implications of action-need in the community
      • Make sure someone on staff has an account and monitors traffic. Set up a team to monitor on a daily basis various social media accounts.
      • Twitter advanced search   Search.twitter.com. Topsy.com?
        • Seach for name of library or "books" or other theme words. Or leave keyword blank to see that people are generally posting about. Also in Places field input zipcodes
        • Set up a daily paper in twitter
      • Socialmention.com. Search engine for social media accounts. Twitter, flickr, youtube. Analytics- sentiment (positive, negative)  top keywords, top users, top hashtags 
      • Hootsuite. Your posts, schedule future posts
      • Alerts.google.com
  • Organizations need to be responsive and encourage entire system to respond to what you hear while listening to your community
    • Complaint-discover it-refer it to the correct person in your organization-respond to it---be responsive to what you hear and act upon it. Develop responses to what you hear or define who needs to respond to what you hear.  
      • Decide a voice for your posts, ie ruby's college has a snarky, funny voice. 
        • How--Ask your marketing people, look at who your audience is and develop voice for that..ie. business casual, conversational! Tumblr, younger 20s, edgy, snark voice?
    • Homeless community
      • How to create an Email account, one on one computer tech
      • Library cards, flexible policies for address requirements.

Building communities

Social  media. Ask your patrons where they want to see you, Ie Facebook, four square, Pinterest, reddit, yelp, Instagram, Twitter, 

How to start a social media team- 

• Create a small 4-5people team per media site. 
• set goals; 
• define your focus-ie for Facebook
  • readers advisory(what's on your bedside table), 
  • current events, 
  • library events; 
• Create a posting schedule- make it a real work requirement -if you don't do it you get hand slapped.  Digital postings are considered an extra branch- David Lee King is the branch director.  
• Hold regular meetings.  
  • Delve into analytics. 
  • Explore what worked and what failed!  Compare posts with photos, vs not; time of day; 
• May need to invest some marketing money.  
  • Facebook ads got them over 6,000 followers in very short amount of time.  spent$2,000, rational-not buying friends but buying good ad space.

Facebook tips and tricks. 

• Mix of fun posts (which character are you going to bed with tonight) and real stuff. Fun stuff gets interaction which ends up having Facebook post more library related stuff on that person's page.  
• If using multiple accounts, ie KDL has page for each branch, our KatieL mascot, and main branch--Make sure to repost other branch stuff.  Multiple pages are a good thing..meet all communities where their needs are.  
• Create a Facebook group account for the employees to plan posting schedule and discussion for how to answer difficult questions.

Ruby Leon's suggestion--If concerned about people creating ads without permission, Hootsuite can have multiple people posting without being able to create ads.  Just change password if you no longer want to allow an employee to post.

Facebook just created a best practices guide for engagement

Google "Best practices Facebook engagement." To find it

 Suggestions for picture composition. Don't post a lot of text.  Have a call to action or next step (people like to respond) ie fill in the blank, "here's pic of new reference desk we are considering-what do you think?" creates focus group engagement.  Use the Facebook scheduling option (little clock icon on bottom left of post) to make sure your posts are spread out and varied.

In person engagement tips and tricks-Ruby

Curiosity committee-get people out of offices and into community

--I'd love to talk to you, would love to go out for coffee and meet with you and talk about what I can do for you.  Liaison needs, figure out your style to engage with people!  Make a goal for yourself how often you meet/engage with your community/s.  Engage with think tanks groups within your community too.  Learn how to become a liaison - Listen and prod, figure out how to move groups along.  Research data support.  Facilitate meetups of your communities.  Have your think tank groups create user guides/tutorials for digital materials.  

Group activities.  Pick a community group..Id group, how discover them where they are, listening, create an action plan

Davidleeking.com

Measurement tools for engagement

• Facebook insights -export data button on insights page shows unfollows per day and more extra stuff.  Look at this with your team to decide best practices for posts.

Best practice recommendation...Post once a day at least

• Bit.ly used for links because it keeps statistics. How many people actually clicked on your Facebook/twitter post
• Hootsuite uses owly to provide statistics
• Twitter ads. Twitter activity mentions, follows, recent tweets. Click analytics button for interests, location, gender of your followers
• YouTube has analytics too

Thanks for the retweet discussion...King belives it helps with engagement

Urbana library fiasco mention. Board of trustees is getting feedback from engaged social community to try and heal from it.  Telluride library also recently had problem.  Damage control - public healing...admit hey guys we goofed..after talking to your lawyers!

Blogs- not vibrant, but good for more permanent easy to find info in light of difficult to seach social media platforms like Facebook.

Some book recommendation options

Nice post by Sikat Basu http://soc.li/8UBdjy

Things to consider when choosing a tablet or ereader

I've been leading/teaching/conducting/facilitating Gadget Petting Zoos at several Kent District Library branches, giving people the opportunity to try out various types of devices that can be used for reading books, especially downloadable library books.  Here's a list of things I think are important to consider when trying to choose between the multitude of dedicated ereader and tablet gadgets (so you don't get bitten).

1. Weight – if you are going to be carrying it or holding it for longer periods of time, lighter is better
2. Battery life – will it last as long as you need it to? Tablets average 6-10 hours of use per charge. Dedicated ereaders can last for days or even weeks.
3. Memory storage (internal only vs external) – 8G will store on average up to 6000 epub formatted ebooks, or ~ 60 audiobooks, or ~ 3 movies. PDF formatted books take up MUCH more space! Also factor in pictures, apps, and music files if appropriate.
4. Camera – Still vs video; front facing for skype/video chat, back facing for photos or scanning
5. 3G vs WiFi – Overdrive library books will not download using 3G!

• Where will you be attempting to download books most often – is wifi available there? (ie, you have home wifi) If so you probably don't need 3G.
• Are you planning on using the device to surf the web often? If so, you might want 3G.
• Is the cost of 3G worth it? Extra cost of device, extra monthly fee from provider. Check areas of 3G coverage if you expect to use the device while traveling.

6. Traveling with device – will you be purchasing books while outside of the US? Or attempting to use the 3G or wifi...check if the device's store blocks foreign IP addresses or has incompatible 3G access in the country you will be visiting.
7. Touch screen device - allows quicker navigation, but some people prefer buttons
8. Size of keyboard (onscreen vs external) - large fingers make use difficult; sight impairment – can you see the buttons?
9. Magazines or newspaper subscriptions option from device store – is the content presented in the manner you want? Full page vs text articles. You might want to consider a tablet or tablet ereader for best viewing option.
10. Picture books – if you want to use for picture books, you will want a tablet or tablet ereader. Free online picture books tend to use flash, so make sure your device is flash compatible
11. Flash web content – iOS (Apple mobile operating system) is currently not flash compatible
12. File format limitations effect using books from other “purchase” sites and library downloads – for instance, iOS can't use WMA audio formats; Kindle is limited to Amazon or Audible purchased materials and some library downloads. Note: There are applications available, such as Calibre, which will reformat materials. See this page for a table of ebook format compatibility - http://en.wikipedia.org/wiki/Comparison_of_e-book_readers
    Tablet FYI - downloading individual apps allows you to easily obtain books from multiple sites

Other options to consider for ereaders

1. Text to Speech
2. Night screen color
3. Screen type for reading outside
4. Library downloads – all ereader-only devices still need an internet-connected desktop or laptop computer, with software authorized to your device, to sync library downloadables. Tablets use apps and wifi instead.
   
   Any other things you considered when purchasing your gadgets?

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My rating: 5 of 5 stars


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Loved how the romantic relationship developed between the Alex and Darla, especially from a male point of view, and with consideration to the consequences of their actions.



If you liked Hatchet by Gary Paulsen, or are looking for a strong male character apocalyptic/dystopian survival novel to place on the shelf with Hunger Games..this is the book for you.



Oh, and Tanglewood Press...if you would speed up the release date on the sequel, Ashen Winter,...we'd be most grateful!  



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HarperTeen Free Online Books

Harper Collins book publishers have a great teen site where they often offer pre-publication and post publication free reads of books they are promoting.

Their browse inside site allows for flash and non-flash views (for those of us with IPODS)

Here's a sample of the Poison Diaries..which looks like a great summer read

Browse Inside this book Get this for your site