What's up for 2014 - Stephen Abram Cybertour

Stephen Abram. Stephen's lighthouse blog for slides

http://stephenslighthouse.com/2013/10/29/internet-librarian-2013-cybertour/

Here's some things he thinks libraries should think about doing or being involved in during 2014!

• Moocs.

Potential for 28-38% of universities to be bankrupt within 10 years

Khan Academy

Learn4life. High school equivalent; ed2go

Lynda.com. Growing 400% a month

Libraries can be the place people go to receive their certification testing or badges (be a facilitator of a program or developer of a program or both)...like a proctor+. 

• Some social media sites to watch:

SomeeCards. Show personality of the library culture

Snapchat. Personality of the library 

Tumblr get a connection to teen boys

Pinterest. Middle age women. Promote books

• Cloud storage, infrastructure and software:

Get 60-80% savings to IT costs (less server and software installation and maintenance)

"Online server backups pretty freaking secure. Govt use it why aren't you?"

• Cloud data for curated data warehousing:

Oclc worldshare

DPLA. Discoverability of free metadata

• Visualization. Primary learning styles for visual learning. We need to provide visual displays

Word clouds

Cube technologies

Visual search

• User experience- eye frame studies

Are you displaying next step search for a visual learner?

• Do Sentiment search on social media sites:

Look for Bias. Topsy.com. Analytics for political focus or positive/negative sentiment

Quality

Facets. Critical thinking

• Use good Infographics 

Extract real stuff impacts out of annual reports

Useful for fun extractions. Here's the 10 pieces of info I want you to get out of this annual report or program or new piece of information.

• 3d printing 

Many Patents expire soon

Smithsonian. Take pic of boat, scan, print model on 3d printer

Library collection -good for looking for inspiration for students/artists

Get girls engaged with STEM stuff

• Arduino. Raspberry Pi

Create a laser gate counter for next to nothing using arduino

Robotics

Lego

Dimensional toys as tools to connect with all ages!

• Librarybox

Hotspot. -

Kelaine insert:  I'm so glad to hear him mention this...validates my Little Free Digital Library idea for local author audiobook/poetry marketing/promotion

• Crowd funding

Rally.org. Libraries are using

Indiegogo

Kickstarter

Tech Librarian Gaffaw

So I was looking through MELcat (elibrary.mel.org) today for a recent book I heard about at the Internet Librarian conference and hoped I could find through inter library loan. I'm hoping it can give me some ideas for the cataloging technology bits of the local author digital audiobook creation project I'm trying to get off the ground.  

So anyway, I drop in Accidental Systems Librarian, 2nd edition* in the keyword defaulted search box 

* (by Nichole C. Engard with Rachel Singer Gordon)

Here's one of the early results...Crisis Counseling and Tramatic Events Treatment Planner

Followed by...Practical Homicide Investigation: tactics, procedures, and investigative techniques

Yep. Technology will be the death of me!

License

 Some rights reserved by fabiwa

Digitization & Social Media: Strategies and Tools

Kenn Bicknell

Digital Resources Librarian, Depart of transportation LA library and archive

There was a TON of stuff in his presentation..

Kelaine Note:  He would be awesome for an all-staff presentation!!

Prezi: bit.ly/1g0scfn

Metroprimaryresources.info

His department saw a 57% budget cut in 2010.

What he wanted to accomplish with his new endeavors/goals:

Accessibility. Competing for eyeballs and want to be mindful that we can be the experts for something

Embodiment. Becoming trusted source for and protector of resources/archives

Patronage. Keep them coming back for more

3 phases of digitalization

On demand

File size and email restrictions: Externally accessible server. Started flickr collection

Aggregating the news coverage. daily transportation headlines on daily basis. Email via reference-cc'd him and he's building knowledge base-mini Wikipedia 

Phase 2 scanning whole collections

Adding links to catalog records

Harvesting born digital and grey literature

Initiate document sharing site

Establish self as 

Behinds scenes slide

Paper.li.  Compartmentalizations your tweets and reposts?

Phase 3 

Shelf by shelf inventory

Protocols for OCR, standardized metadata, files structure

Primary resources blog serves as new website

Flickr account getting amazing hits. Nearly 4 million views

Interesting side notes. Fashion and PR exploration

Engage users to enhance metadata about photos they find or are donated

One image a day on tumblr. Exponentially added to flickr traffic

Oac. California digital archives

Groundswell. book by Charlene li

News and information

Blog, twitter, paper.li

Digitalization started with employee newsletters

Anniversary events

Other disseminators picked up their content

Online calendar. This date primary resource calendar that he puts in people's face everyday

Uses Feeddemon - a free RSS feed reader for Windows

Batch emphasis:Quantity over quality

Historypin.com . Photosharing that accommodates video. Has Chronology data layer too.  Money from google superimposed augmented reality with google streetview.  Passes the 16 year old boy test

Publishing constantly on Facebook but through interaction with other services, not directly?!

Determining mutually beneficial relationships

Create google custom search

Leverage search capability of tool?

Tiki-Toki. Timeline

People plotter spelling?

Got a collaboration gig with the Getty because they found their stuff online

Search the rest:audio video and images cybertour

Greg Notess, Montana State University

@notess

Pic worth a thous words

Images for info

Videos n audio for learning

Images

Can sometimes find deep web, or authoritative text a simple google search buries. Click through the pic for the website/text

Use for a Visual id. What is a Petrel?

  Use query to see a petrel. Remember though, 10% images are wrong in bing and google

Find Charts, diagrams, graphs

  Myocaster distribution

Image similarity search filter option. Defaults to similarity of color first. Enter keyword to get true theme

Google image search   Use camera icon to upload an image

See search tools more info in Preview

Use this to check for exactly same image for copyright violation or Creative Commons reuse statistics.

Tineye -reverse image search

Upload image or web address. Can use to find similar image collections or where your pics have been reused on the interwebs.

Finding Creative Commons licensed images

-Google. Advanced image search. Usage rights free to use or share option. 

-Wikimedia commons

-Flickr advanced search. Cc license

-Bing images.  License tab

Videos

Uses: Learning (how-to), visual processes, event activities (recent and old)

YouTube

Vimeo

Bing video

Blinkx.com

InternetArchive: US tv news and also movies

Search:

How-to

Lecture

Duration, closed caption, source

YouTube filters

Audio

No audio database yet that he's found

Do youtube and video searching for audio

InternetArchive audio

Musician Digital Discovery programs presentation from Internet Librarian 2013

Diane Cowen, Virtual Services Librarian. Soundswell local music project: Santa Cruz public library Cowend@santacruzpl.org. @groovacious

David Dodd, Sonoma County Library

Other communities have music/musician discovery services

Seattle band map.com

Austinmusicmap.com

Sonomalibrary.org/community. Local author community website already in place...wanted to do the same type of thing for local music community

General emphasis on the local community, artists, artisans, food, small business

Local music food bank fund raisers CDs

One of David's favorite books...The atlas of new librarianship. By David Lankes 

Pretty much unknown but wonderful musicians

How gather info for database

• Personal
• Crowd sourcing
• Personal interviews
• Google search [Sonoma and music]
• ReadCd and liner notes
• Use Facebook and google together to discover more bands/musicians

Put info into excel database

Also added Photos and Posters/fliers--Collect and digitize

Partnership for larger regional music archives

Community media center

Need to follow up with him as he ran out of time to explain the discovery system he uses.

Santa Cruz music project

Local music project. Received a LSta eureka grant for funding

Wanted it to be a Geographical discovery tool

Wanted to include Compensation & copyright for the musicians. Songs are inclued in a downloadable database for certain about of time (2yrs) under public rights. Then not downloadable but placed in historical archive.

Payment to musicians. Sliding scale. Based on number of songs the musicians donate, $50-100

Discovery and access tool

Historical archive

Goals

Seen as a shaper of the local arts community

Stimulate value of local musician communities.

Based on Iowa city project idea!

Building the database and data entry

Omeka. Digital archiving software. Dublin core metadata authority

Ripping and scanning - more time consuming than she anticipated

Soundcloud. Has plugin for omeka. But Soundcloud is Not able to handle authentication to library cards, so needed to create an authentication tool.  They wanted to become curators of the material and only allow access to their own library patrons.

After authenticating library card, it downloads a zip file of the selected song

She mentioned issues with getting the musicians to follow through with providing their digital files.  

Says Problems are worth it though

The future

• 2yr cycles of collection overturn
• Collect other digital files, fliers, interviews, 

Community engagement tools and tips

Learning from the best and the brightest at Internet Librarian Conference!! OMG - David Lee King!!!

FYI: Here's the link to a vast majority of the conference presentations available for download... www.infotoday.com/il2013/presentations.asp  Username/Password: IL2013

Also follow tons of tweets and links to many other presentations: #il2013 and/or #internetlibrarian

Here's the notes from my pre-conference workshop...More will follow as I obtain free internet access :-)

David Lee King. Digital Services Director, Topeka & Shawnee County Public Library

• Digital media lab
• Social Media focus teams

 

Ruby Leon. University  Nevada-Reno

Discovering types of communities you serve. They can be:

• Mission defined
• job defined
  • Social media
  • Colleagues 
• Task defined
• Happenstance. City energy.  Untapped communities. Economic shifts.  
  • I.E. burning man in Reno. Infusion of artists. Sociology changes, engage outside of job, she went in the community to discover more about the people and synergies around this event.  She started the Burning Inquiry event- lectures
  Get outside your silo. See the webs that exist.  Be observant around town to discover new opportunities for engagement.
  Digital communities- notice where you see businesses and other groups posting social media slogans. That's where you need to make a social media presence to
  Programs lead to engagement opps
  • • Podcamp @ Topeka 
    • Hacker spaces

Effective engagement tips for social media-Have Cohesive plan

Creating business/sponsorship partnerships.  Talk to the development/legal department  regarding things you shouldn't promise in exchange for partnership.

Centralized selection engagement tips. Blogging, ebook of the day

Signs of success and engagement. 

• People seeking you out to partner with

Define your community

GIS studies with market segmention studies

Raising the profile

1. PR campaign 

• Ruby Leon suggested - Create Good themed bumperstickers

Discovering communities activity breakout

• Meetup.com
• Engagement programs--Speed dating with authors,  date a book. Blind date with a book.
• Check out the expert. Didn't work @ KDL.  Don't know why.
• Think about what are the activities/things these people we are trying to connect with are doing.  Program at a laundrymat? 
• Brewery partnership Any pushback from community?  Book and beer pairings you should try this weekend Facebook post
• 20-30s
  • Family gaming
  • Story times/early literacy with their children

Listening techniques

• Follow Social media trends
  • Respond to misinformation
  • Raise awareness of opportunities
  • Listen to Community issues
    • Get outside your silo. See the webs that exist!
  • Social media analytics. How do you find them?  Reddit, Twitter, Instagram, Yelp
    • Think about what are the implications of action-need in the community
      • Make sure someone on staff has an account and monitors traffic. Set up a team to monitor on a daily basis various social media accounts.
      • Twitter advanced search   Search.twitter.com. Topsy.com?
        • Seach for name of library or "books" or other theme words. Or leave keyword blank to see that people are generally posting about. Also in Places field input zipcodes
        • Set up a daily paper in twitter
      • Socialmention.com. Search engine for social media accounts. Twitter, flickr, youtube. Analytics- sentiment (positive, negative)  top keywords, top users, top hashtags 
      • Hootsuite. Your posts, schedule future posts
      • Alerts.google.com
  • Organizations need to be responsive and encourage entire system to respond to what you hear while listening to your community
    • Complaint-discover it-refer it to the correct person in your organization-respond to it---be responsive to what you hear and act upon it. Develop responses to what you hear or define who needs to respond to what you hear.  
      • Decide a voice for your posts, ie ruby's college has a snarky, funny voice. 
        • How--Ask your marketing people, look at who your audience is and develop voice for that..ie. business casual, conversational! Tumblr, younger 20s, edgy, snark voice?
    • Homeless community
      • How to create an Email account, one on one computer tech
      • Library cards, flexible policies for address requirements.

Building communities

Social  media. Ask your patrons where they want to see you, Ie Facebook, four square, Pinterest, reddit, yelp, Instagram, Twitter, 

How to start a social media team- 

• Create a small 4-5people team per media site. 
• set goals; 
• define your focus-ie for Facebook
  • readers advisory(what's on your bedside table), 
  • current events, 
  • library events; 
• Create a posting schedule- make it a real work requirement -if you don't do it you get hand slapped.  Digital postings are considered an extra branch- David Lee King is the branch director.  
• Hold regular meetings.  
  • Delve into analytics. 
  • Explore what worked and what failed!  Compare posts with photos, vs not; time of day; 
• May need to invest some marketing money.  
  • Facebook ads got them over 6,000 followers in very short amount of time.  spent$2,000, rational-not buying friends but buying good ad space.

Facebook tips and tricks. 

• Mix of fun posts (which character are you going to bed with tonight) and real stuff. Fun stuff gets interaction which ends up having Facebook post more library related stuff on that person's page.  
• If using multiple accounts, ie KDL has page for each branch, our KatieL mascot, and main branch--Make sure to repost other branch stuff.  Multiple pages are a good thing..meet all communities where their needs are.  
• Create a Facebook group account for the employees to plan posting schedule and discussion for how to answer difficult questions.

Ruby Leon's suggestion--If concerned about people creating ads without permission, Hootsuite can have multiple people posting without being able to create ads.  Just change password if you no longer want to allow an employee to post.

Facebook just created a best practices guide for engagement

Google "Best practices Facebook engagement." To find it

 Suggestions for picture composition. Don't post a lot of text.  Have a call to action or next step (people like to respond) ie fill in the blank, "here's pic of new reference desk we are considering-what do you think?" creates focus group engagement.  Use the Facebook scheduling option (little clock icon on bottom left of post) to make sure your posts are spread out and varied.

In person engagement tips and tricks-Ruby

Curiosity committee-get people out of offices and into community

--I'd love to talk to you, would love to go out for coffee and meet with you and talk about what I can do for you.  Liaison needs, figure out your style to engage with people!  Make a goal for yourself how often you meet/engage with your community/s.  Engage with think tanks groups within your community too.  Learn how to become a liaison - Listen and prod, figure out how to move groups along.  Research data support.  Facilitate meetups of your communities.  Have your think tank groups create user guides/tutorials for digital materials.  

Group activities.  Pick a community group..Id group, how discover them where they are, listening, create an action plan

Davidleeking.com

Measurement tools for engagement

• Facebook insights -export data button on insights page shows unfollows per day and more extra stuff.  Look at this with your team to decide best practices for posts.

Best practice recommendation...Post once a day at least

• Bit.ly used for links because it keeps statistics. How many people actually clicked on your Facebook/twitter post
• Hootsuite uses owly to provide statistics
• Twitter ads. Twitter activity mentions, follows, recent tweets. Click analytics button for interests, location, gender of your followers
• YouTube has analytics too

Thanks for the retweet discussion...King belives it helps with engagement

Urbana library fiasco mention. Board of trustees is getting feedback from engaged social community to try and heal from it.  Telluride library also recently had problem.  Damage control - public healing...admit hey guys we goofed..after talking to your lawyers!

Blogs- not vibrant, but good for more permanent easy to find info in light of difficult to seach social media platforms like Facebook.